.....Dr. Bob Hough currently serves as the Executive Secretary of the Red Angus Association of America headquartered in Denton, Texas.  Bob was raised in Pennsylvania where his family had a general livestock farm, and received his undergraduate degree from Penn State in 1982.  He went on to receive his M.S. from University of Connecticut and Ph.D. from Virginia Tech all in Animal Science.  His previous experience includes serving as an Extension Specialist in both Arizona and Maine, and Marketing Coordinator for the Red Angus Association of America.  While at Red Angus, Bob has provided the leadership for developing the industrys first USDA Process Verified Program, Red Angus Feeder Calf Certification Program.  Bob also implemented Red Angus carcass EPD program, and negotiated value-based marketing grids with two major packers.  He was also involved in the design of the industrys first Total Herd Reporting¯ program, which was implemented at Red Angus. Under his leadership, in 2002 Red Angus released the industrys first Reproduction Sire Summary.

..Bob served on the Board of Directors of the Beef Improvement Federation, received the Distinguished Service Award from the Red Angus Association, and was inducted into the Maine Beef Industrys Hall of Fame. In 2004, at the Associations 50th anniversary, he was named one of the 50 Most Influential People of Red Angus. With BIF he has served on the program committee, been a Guidelines author and editor for Breeding Herd Evaluation, committee chair for Whole Herd Reporting, and in 2004 received the BIF Continuous Service Award. He was also one of the founding members and the first Chair of the APTC Committee (now Ultrasound Guidelines Committee), which oversees certification of all ultrasound field and laboratory technicians. Bob served as President of U.S. Beef Breeds Council and served on the Board of Directors of the National Pedigree Livestock Council. He has also written over 200 scientific, technical, and popular press articles, wrote the book The History of Red Angus, and has been invited to speak on programs in 27 states, four Canadian provinces, Paraguay, Bolivia, and Brazil. Bob has served on the steering committee for the National 4-H Livestock Judging Contest for over 15 years, and he has judged livestock shows in fifteen states, four Canadian provinces, Brazil, and Paraguay. He has traveled on beef cattle business to 49 states and nine Canadian provinces.